Inc features Canter in a recent article on disrupting trends in the financial industry. The first trend? Asset class integration.
“One of the biggest shortcomings of the industry is its inability to comprehensively manage all assets, instead solely focusing on financial assets. A new sector has formed to bridge that divide called Integrated Asset Management, which supplements a [Registered Investment Advisor’s] knowledge of real estate by joining them together with real estate experts under one roof.”
Andrew Canter, CEO and Founder of Canter Companies provides his two cents…
“Your traditional Registered Investment Advisor (RIA) is not a real estate expert, and that industry is not one that you can keep on top of without a lot of education and involvement. When is a good time to remodel? How do you know when to install solar, or when to charge more rent? It takes expertise in real estate to properly handle those decisions.”
Canter is working to solve the disconnect between real estate and traditional financial planning by putting financial planners and real estate experts together in the same company.